PAB
Marketing you the Product
Lesson 1 - 12th September 2014
Marketing you the Product
Lesson 1 - 12th September 2014
YOU ARE THE PRODUCT!
PROMOTE YOURSELF.
Publicity - materials!
Putting yourself out there and increasing public awareness, as well as entering the industry. Requires you to be proactive and organised.
Social media is a great way to do this as it is free, efficient and easy to use and access.
There are so many different social media sites, such as;
Free
Ensure its separate to your own personal account
Creates a platform for supporters and can create a fan base.
You can promote events easily to a large number of people.
Its free
Lots of people have it
People can like your page
Public can see your posted photos and videos
People can review you or your performances
Ensure it's separate to your own personal account
You can actually create an event and invite people, with time and location
A good way of networking
Website
Personal to you
Share videos and photos of performances
List contact details, making it you more accessible
Small clips on videos,
Places you've been, photos,
Professional but shows you have a personality
Blog
More personal and can have all links to your social media links
Youtube
Post numerous forms of promotional media such as;
Showreel
Performances
Shows
Live work
Vlogs - video blogs
SoundCloud
No covers
Must be your own work
Checked at auditions
Recording of your voice
Allows people to hear your original songs
Leaflets, Business Cards, Flyers
Efficient way of sharing contact details and events/performances/projects you are doing.
Can include images of performances or yourself
Photos
Photos of you performing, promoting yourself
Voiceovers
Radio
Promotes to wide audience
Can sample your work to various markets/audiences
Performers CV
Shows a list of all your work in Musical Theatre and any other performances
Allows people to see you work experience and previous jobs
Workshops
Shows people what you do and how you perform
Shows the public how you portray yourself
Charity Work
Making your self known to people
Increase reputation
Pub Gigs
Can generate income whilst promoting yourself
Performing to people who may not necessarily come across your work elsewhere.
Gigs
Generate income
Weekly contracts
Creates a fan base
Promotes to larger numbers
Busking
You need a licence, but they are quite cheap
Can create money whilst promoting yourself
Performing to people who may not necessarily come across your work elsewhere.
People - you need to know!
Directors
It is good if you know a director that is familiar with your work and likes you as they should give you a lot of work and help with looking for work.
Musical Director
It is good if you know a Musical director that likes your work and style as they should give you a lot of work and help with looking for work.
Casting Director
Agent
Other performers
Media people
Sound people
Set people
Light people
Photographers
For head shots, photo shoots and promotional pictures
Choreographer
Help you create routines for upcoming auditions and develop your dance skills
Place - you need to be!
Aundrams
Agent
Own productions
Low budget films
Student films
Gigs
Events
Auditions
Local Shows
College training
Training
Class Questions?
How far would you be willing to move away to go to Uni?
London, no further.
Are you thinking about a Drama school? a Uni? or a Foundation degree?
Possibly University, but hopefully a CBMA course in London.
What course are you after?
Musical theatre costume hair and makeup course.
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